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Partnerships

Partner with Canadian Money Help

A reference site for Canadian personal finance, used by people working through real money decisions. We accept a narrow set of partnership formats that fit our editorial standards. Most things people pitch us, we say no to. The rest of this page explains both sides.

What this site is

Canadian Money Help is a calculator and reference site covering Canadian personal finance: tax, registered accounts, mortgages, government benefits, credit, and retirement income. Every calculator cites its source. Every figure is verified against the CRA, CMHC, Service Canada, Revenu Québec, or a provincial finance ministry, with a visible "last verified" date.

The site does not run advertising on calculator results. It does not place affiliate links inside calculator output. It does not capture leads from people running a calculation. Those rules are not negotiable.

Who uses it

  • People navigating a specific Canadian money decision: first home, new baby, retirement timing, paying down debt, filing as self-employed.
  • Newcomers building a mental model of the Canadian system in their first year.
  • Advisors, accountants, and educators who need a quick second opinion or a clean reference page to share with a client.
  • Journalists and researchers checking current-year thresholds against a published primary source.

Partnership formats we accept

  • Sponsored guide placements. A clearly disclosed sponsored guide that meets our editorial standards. Placement does not change calculator math, ranking, or default recommendations.
  • Institutional calculator licensing. A bank, credit union, advisory firm, or non-profit can license a Canadian Money Help calculator to embed on its own site, retaining attribution and source citations.
  • Co-branded tools. A jointly published calculator, built to the same sourcing standard, with a shared byline. Useful for institutions that want to publish a primary-source-cited tool without rebuilding internal infrastructure.
  • Newsletter sponsorship. A single primary sponsor per send, disclosed at the top of the email, separated from editorial content.
  • Educational partnerships. Classroom-licensed access for personal-finance courses, financial literacy programs, and post-secondary curricula. Source-cited content fits this audience well.

What we do not accept

  • Paid ranking manipulation. Calculator results are ordered by what the math says, not by who paid.
  • Affiliate links inside calculator results. Outbound links inside results go to the official source for the rule, not to a product.
  • Hidden sponsored content. Paid placements are labelled. If a reader cannot tell sponsored from editorial, we did it wrong.
  • Misleading financial claims. We do not promote products or rates that overstate returns, hide fees, or contradict published primary sources.
  • Anything inside the calculator output panel. The result is for the reader, not the partner.

Disclosure

Sponsored content is labelled in line and again in the header of any sponsored page or email. Calculator pages remain unaffected. The full editorial standard is on the Editorial Policy page, which also covers source verification, review cadence, and corrections.

How to pitch us

Short emails get faster answers than long ones. A useful pitch fits in a single screen and covers four things:

  • Who you are, in one sentence. Company or institution, your role, and what you currently publish.
  • The format you have in mind, named from the list above. "Calculator licensing for our member portal" beats "exploring synergies." If your idea does not match a format on the list, say so directly and explain why it should.
  • Audience and scope. Newsletter list size, classroom enrolment, embed reach, or whatever the relevant unit is. A rough number is enough.
  • One link to comparable work. A page you have published that signals you operate at the same standard. If there is no comparable example, a link to your editorial guidelines is fine.

Things that land well:

  • Calculator licensing for a credit union, advisory firm, or non-profit member portal, with attribution preserved.
  • Classroom or post-secondary curriculum use, including non-profit financial literacy programs.
  • A sponsored guide on a specific Canadian finance topic where the partner can supply primary-source documentation we can verify.
  • Co-published research where the partner brings data we can cite alongside CRA, CMHC, or Statistics Canada.

Things that get a fast no:

  • Generic guest post requests, link exchanges, or "do follow" link buys.
  • Any request to add affiliate links to a calculator result, comparison table, or methodology page.
  • Any request to remove or downrank a competing product, calculator, or guide that we link as a primary source.
  • Pitches built around AI-generated content with no verified source citations.
  • Bulk outreach addressed to "team" or "editor" with no reference to anything actually on the site.

Response times: a clear yes or no within one business week if the format fits. Cold mass emails typically get no reply.

Contact

Email hello@canadianmoneyhelp.ca with the format you have in mind, the audience, and a rough sense of timing.